February 4, 2014

Michal Dziekan - Summon The Chouffe

Last year, Michal Dziekan created quite a bit of art for La Chouffe (a craft Belgian brewery) for an app they were launching. The idea, formulated by agency Phunn&Dunn, was to create layered artwork that can be used on coasters, posters, and table tents that would become animated when viewed through the app. Below is a image of just how Michal broke down the different parts of the character for animation... a behind-the-scenes look at just how complex these things can get. 

Take a look here on more info as to where you can download the app and subsequently find a glass of La Chouffe. 

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