The process below is taken from Goni's blog:
"The Activist and Trickle Down Effect were both done for the same issue of The Work Style magazine. Both were art directed by Marta Scetta. I had a lot of fun with these two as they were rather active.
… and the process for Trickle Down Effect.
Marta chose #2 with only one change, switching from a male character to female character. This terrific idea lent itself to create a more interesting character, as the male juggler that I’d drawn looked sort of generic.