Rudy Gutierrez was commissioned by Western Union to create a piece of art to be reproduced as murals in various cities as part of a project called “Proyecto Raices”
Western Union developed the national program to celebrate Latino Heritage and honor America's Latino roots.
The project was created with the purpose of beautifying and uplifting the communities where these murals are erected. With the creation of the murals Western Union has taken an active role in building relationships and developing closer ties with the community that it serves. The mural consists of mostly Central-American imagery including traditional Mexican sunflowers, Our Lady of Guadalupe, Mexico’s patron saint, and an Indian sculptural-like form at the center. It is inscribed with Gutierrez’s words “Conectando, Uniendo, and Inspirando" (Connecting, Uniting and Inspiring).
The unveiling in Miami (Homestead) in May 2008 was a great success. Award winning Mexican singer Lupe Rivera demonstrated his support among 500 guests who partook in an afternoon of activities celebrating latino heritage and tradition.
On July 10th 2008 Primer Impacto (First Impact) a prominent national Spanish language television news program, broadcast by Univision in the USA, aired an interview with Rudy Gutierrez featuring the mural.
October 2008 brought another unveiling of the Mural art, this time for a Western Union in Dallas Texas.