October 30, 2008

George Lois on Advertising Age

Legendary designer/art director George Lois was recently featured in a ten minute interview on adage.com.

Lois responds to the high-profile battery powered Esquire cover, which he calls gimmicky, by emphasizing the importance of The Idea in cover design. He talks about the now famous Barry Blitt New Yorker cover, and why he thinks it shouldn't have run despite being a smart cover piece. He also touches on the idea that photography can't solve every problem, which of course is exactly why we're in business.

Lois has a new book out, George Lois: On Creating the Big Idea which is now on my Christmas list. Mom, Dad, if you're reading this...

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